OUR STORY

“Our entire offering is built on a dog-centric approach, trying to make the experience as comfortable as possible and leading with their boundaries. Our goal is to have a beautiful BUT happy dog”

— Gaby Swan, Founder


The Paw Shed was founded by Gaby Swan in 2018, after leaving the corporate world to pursue her own passions. Gaby has a wonderful but very anxious cockerpoo who hated being groomed, and this gave her the idea to launch her own one-on-one grooming service tailored at those nervous pups who had previously had bad experiences. Gaby built a small shed in the garden, trained at an award-winning centre to receive her City & Guilds Level 3 qualification in Grooming, and The Paw Shed was born!

With very little external marketing, word spread fast and the diaries began to fill with loyal client who built trusting relationships with Gaby and the team. After little over a year, an expansion was needed, so Gaby moved houses to build a second Paw Shed and keep up with demand. We were also joined by two additional qualified groomers who admired the ethos of The Paw Shed, and shared a common passion for the wellbeing of our clients.

Finally when Gaby found out she was expecting her first child, Jesse, it was time to expand once more! We had began to form a close relationship with Sophie who at the time, ran her own successful grooming business. Sophie was another rare find and shared the same approach to grooming that Gaby and the team had fostered over the past three years. We decided to merge the two businesses and launch our first shop in Reigate. Enabling the team to offer it’s grooming services to even more clients, as well as a curated selection of high quality, hand-picked products.

Whilst our ambitions continue to grow, we retain a client-centric approach and the growth has enabled us to improve on the service and time we are able to provide to our clients. We thank each and every one of our pups and humans for all of their loyalty and support and can’t wait to see where this journey takes us!

HOW WE GOT HERE